Flor Hofmann

Regardless of who you are, or what you do, people will make a first impresion by the image you present. How we show up in the world tells a story, and promotes -or not- an assertive, and empathic communication.

I was born and raised in cosmopolitan Buenos Aires and I developed and eye for sytle at a young age when I would play with fashion to help other women like their appearance and feel happy about themselves.

During my years living in Colombia, the women I met -goddess in between the ancient tribal wisdom and the knowledge of the western world- fascinated me.

Inspired by this experience and after moving to Germany, I started my company, Flor del Sur, a line of exclusive bags and accessories produced with the collaboration of aboriginal communities of Colombia, following on fair-trade principles.

Every women shines when she does not fear expressing their beauty based on her inner values and respect for others and the environment.

That is why I am on a mission to offer resources to helping them manifest their unique essence and beauty to the world.

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